Gurwitch Products, manufacturers of Laura Mercier cosmetics, has bought RéVive skincare in an attempt to enlarge its product portfolio, paying approximately $50m for RéVive, according to press reports.
Since August 2006, Gurwitch Products has been a wholly owned subsidiary Alticor, which will allow RéVive to expand its international presence.
RéVive's decision to sell was prompted by a number of reasons including a wish to increase international distribution and product innovation.
RéVive skin care's products include epidermal, insulin-like and keratinocyte growth factors that the company claims restore a youthful appearance to the skin.
The products are billed as surgery substitutes and with price tags of between $150 and $1500 they fit securely into the top end of the luxury category.
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